CCA is an international business consulting firm with core values based on a desire to achieve complete customer satisfaction by providing insightful and high quality solutions to those businesses looking to achieve growth and profitability in their operations domestically & internationally. Firms enter into alliances with numerous purposes such as cost-economizing in production and research, strengthening market position and accessing other firms’ intangible assets. Alliances may involve vertical or horizontal links between firms and can be effective tools for outsourcing non-core business activities, streamlining and restructuring. The core of a strategic alliance is that enhances the effectiveness of the competitive strategies of the participating firms by the trading of mutually beneficial resources such as technologies, skills, etc. Recent trends in international strategic alliances are actively involved the same or related industries as companies sell non-core businesses and acquire assets to strengthen their core businesses at the global level. Generally strategic alliances are classified as Equity & Non equity alliances. Equity alliances include joint ventures, minority equity investments and equity swaps Non-equity alliances include a host of inter-firm co-operative agreements such as R&D collaboration, co-production contracts, technology sharing, supply arrangements, marketing agreements, exploration consortia, etc.